Baird/STR Hotel Stock Index fell 2.0% in September

The Hotel Brand sub-index dropped 2.4% from August to 10,974, while the Hotel REIT sub-index decreased 0.4% to 1,023.

HENDERSONVILLE, TENNESSEE, and MILWAUKEE – The Baird/STR Hotel Stock Index dropped 2.0% in September to a level of 5,739.

“Hotel stocks were down again in September, but they outperformed their relative benchmarks,” said Michael Bellisario, senior hotel research analyst and director at Baird. “Both the S&P 500 and the RMZ had their worst monthly performance of the year as higher interest rates weighed on stock prices and investor sentiment; hotels likely benefited from continued slow but stable RevPAR growth during the month. Year-to-date, the hotel brand sub-index is +23%, while the Hotel REIT sub-index is -1.5%.”

“U.S. room demand has decreased year over year in five of the last six months, but September’s level was the second highest ever recorded for the month behind last year,” said Amanda Hite, STR president. “Demand for premium hotels continued to grow but not enough to offset decreases by economy and independent hotels, which continue to drive the overall declines. Pricing trends continue to vary by segment as well, but overall ADR growth was at its highest level since May, which made the same true for RevPAR. There is no doubt that business travel, particularly group, has returned in recent weeks, and we expect that to continue into the holiday season.”

In September, the Baird/STR Hotel Stock Index surpassed the S&P 500 (-4.9%) and the MSCI US REIT Index (-7.5%).

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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