With this collaboration, Groupe GM and Trussardi reaffirm a shared commitment to social responsibility and sustainability without compromising luxury and style. This collection is more than a product line, it is a declaration of progressive values and an invitation to indulge in Italian elegance with a conscience.
ATHENS – Global guest amenity company Groupe GM unveils a new partnership with Trussardi, the iconic Italian lifestyle brand, to introduce an amenity collection that is a harmonious blend of luxury, sustainability, and Italian flair.
About Trussardi: A Rich Heritage of Innovation and Elegance
Trussardi’s journey from a leather glove manufacturer in 1911 to a symbol of elegant yet contemporary Milanese lifestyle is a story of innovation and irreverence. Under Nicola Trussardi’s visionary leadership in the 1970s, the brand expanded into leather goods, accessories, and ready-to-wear clothing, making luxury and elegance accessible to all.
The House chose the Italian greyhound to symbolize its unique blend of heritage and modernity, and expanded its presence across lifestyle territories through collaborations, inclusive public fashion shows in iconic locations, and immersive experiences. With the recent reopening of Palazzo Trussardi alla Scala in Milan, a pioneering concept store first opened in 1996, Trussardi’s legacy of iconoclasm and innovation continues until today.
Introducing the Trussardi Hotel Line: Sophistication Meets Sustainability
The new Trussardi hotel line is a testament to elegance, environmental consciousness, and contemporary design.
Inspired by the brand’s universe, the line design is a set of neutral tones with minimalist graphics that makes it exclusive and timeless. A signature fragrance infuses the range with an alluring woody floral musk scent profile. With bright citrus top notes, iris and jasmine heart notes, and base notes of cedarwood and musk, the line encapsulates the essence of sophisticated elegance.
The line features 30ml tubes from sugar cane and 100% recycled plastic bottles of shower gel, shampoo, conditioner, and body lotion, affirming the attention to detail and environmental consciousness. A 20g engraved white soap completes the line.
In a creative embrace of sustainable design, the line includes the 400ml Ghost dispenser of shower gel, shampoo, conditioner, body lotion, hair & body gel, and liquid soap. Aligned with Groupe GM’s Care about Earth program, this large format dispenser is made of recycled plastic and is mounted on a hidden rail, creating an illusion of levitation.
To complete the line, the Trussardi shower gel, shampoo, conditioner, body lotion, hair & body gel, and liquid soap also come in 400ml Ecofill pouches. Ecofill is a long lasting tinted transparent dispenser that can be safely refilled with sealed pouches, made with only 8g of plastic, which guarantees minimum packaging and cosmetic traceability, being a clean, secure, and easy solution with minimal environmental impact. A wall bracket is available in stainless steel or ABS recyclable plastic that can be fastened to the wall using two screws or double-sided adhesive tape, or even an aluminium base in black or silver.
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