35th World Tourism Film Awards recognize best tourism ads in Valencia

Valencia, hosting this exceptional event for the third consecutive year, reaffirmed its position as a leading force in innovative tourism.

VALENCIA, SPAIN – On November 22nd, the city of Valencia hosted the prestigious 35th World Tourism Film Awards. The event brought together representatives from tourism organizations, creative agencies, and diplomatic corps from across the globe at the iconic Oceanogràfic Valencia. The occasion marked the recognition of the World’s Best Tourism Films in five competitive categories: Tourism Destination Cities, Regions, Countries, Tourism Products, and Tourism Services.

A total of 27 prestigious awards were assigned upon outstanding tourism productions from 13 countries, all of which had achieved top positions in the highly competitive CIFFT Rankings.
Switzerland Tourism was a standout, securing two World’s Best Tourism Film awards, taking 1st place in the Countries and Tourism Products categories. The Türkiye Tourism Promotion and Development Agency also made a significant impression with 2nd, 3rd, and 5th place awards in the categories of Countries, Cities, and Regions, respectively.

The Catalan Tourist Board garnered multiple awards, clinching 2nd and 3rd places in the Region category and 2nd place in Tourism Products. Spanish organizations such as Visit Valencia,
Madrid Destino, Mirador torre Glòries, and Turismo de Islas Canarias were also featured among the World’s Best Tourism Films.

Portugal emerged as one of the countries with the most awards. The creative agency Lobby Films & Advertising claimed the 1st place in the Tourism Services category for their work with NewHandLab and 3rd place in Tourism Products for their video produced for Pampilhosa da Serra Municipality. Portuguese organizations Visit Cascais, Monção Municipality, and Quinta da Pacheca were also recognized.

Other World’s Best Tourism Film awards went to Bielsko-Biała City Hall (Poland), Wesgro (South Africa), Qatar Tourism (Qatar), the Ministry of Tourism and Creative Economy of Indonesia (Indonesia), the Uganda Tourism Board (Uganda), Zagreb County Tourist Board (Croatia), Carlton Cannes (France), VisitSydsjælland-Møn (Denmark), the influencer Robert Dacešin (Bosnia & Herzegovina) and Zéké Film (France).

“Hosting World Tourism Film Awards is not only an honour for Valencia, but also a testament of our constant commitment to digital, dynamic and personalised promotion. This is the reality of tourist destinations: to take advantage of the opportunities new technologies provide us with and audiovisual content to proudly project our identity and inspire tourists who, without a doubt, want to be convinced, discover and experience everything that a territory has to offer. I would like to thank the International Committee of Tourism Film Festivals (CIFFT) for the trust placed in Valencia and in Visit Valencia,” said Paula Llobet, Valencia City Councillor for Tourism. For Alexander V. Kammel, CIFFT Director, “Such recognition contributes to the industry’s growth and inspires professionals worldwide to continue pushing the boundaries of creativity and storytelling in tourism promotion. It was a great honor to celebrate the World’s Best Tourism Films once again in Valencia,” he said.

Organized by the International Committee of Tourism Film Festivals (CIFFT), Visit Valencia, and the Region of Valencia, the World Tourism Film Awards symbolize the highest achievement in tourism promotion, highlighting the incredible talent and creativity within the industry. It represents the culmination of the CIFFT Circuit, a year-long competition for tourism videos, featuring member festivals in cities like New York, Los Angeles, Cannes, Zagreb, and beyond. This year’s CIFFT Circuit witnessed participation from over 3,000 tourism videos from more than 90 countries, and the 2024 competition is already open for entries.

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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