Premium partner of Paris Saint-Germain, ALL – Accor’s booking platform and loyalty programme – is unveiling “ALL Childhood Dreams” in collaboration with Paris Saint-Germain. This new campaign is supported by a film, now available on social networks, reflecting ALL’s ambition to offer its members unique services and experiences that bring them closer to their dreams as children. The campaign features six Paris Saint-Germain players: Marco Asensio, Gianluigi Donnarumma, Lucas Hernandez, Marquinhos, Danilo Pereira and Manuel Ugarte.
A dribble, a pass, a shot. The crackle of flashbulbs capturing the world’s greatest players. Who hasn’t dreamed of these moments? What child hasn’t imagined, at least once, being part of one of the world’s greatest football teams? These are the questions that inspired the creative concept and strategy of ALL’s new campaign: we all have childhood dreams that went unfulfilled.
One of these dreams comes to life in the film that accompanies “ALL Childhood Dreams”. Shot at the Swissôtel Nankai Osaka this summer during PSG’s Japan Summer Tour, the film tells the story of a budding young footballer who magically swaps places with Marquinhos, Paris Saint-Germain’s captain, during his stay in an Accor Group hotel.
He takes part in a press conference, trains, and has fun with the Paris Saint-Germain players. Along with his heroes, he discovers the benefits and perks enjoyed by hotel guests and members of the ALL programme: room service, spa, gym, personal attention, and a magnificent suite.
Then he wakes up: still full of excitement, torn between dream and reality. At breakfast, he sees at the table next to him the six Paris Saint-Germain players who were with him the night before. Was it really just a dream?
The creative concept links the concept of a dream, the hotel business and ALL’s value proposition: unique services, the quest for excellence, and memorable experiences. The campaign was devised by the agency We Are Social. The clip, produced by Obvious, will be broadcast worldwide from 16 November on ALL’s social networks for four months.
Through this campaign, drawing on the partnership with Paris Saint-Germain and on the desire of its members to share their passions, ALL aims to strengthen its reputation, promote the know-how and services of the Group’s hotel brands, and highlight the ALL.com booking platform.