Datalex and Aer Lingus announce partnership and investment in digital transformation

As a result of this agreement Aer Lingus will have access to Datalex’s entire new product suite, which will accelerate the airline’s digital retailing strategy and drive a connected customer experience.

DUBLIN, IRELAND – Datalex plc, a market leader in digital retail technology focused on the airline market, announced a new digital transformation platform for Aer Lingus. Through this platform Datalex will provide Aer Lingus with full access to its product suite, which will drive new product delivery, in addition to accelerating the migration of existing products. The companies also announced the extension of their long-standing partnership for a further 5 years and this latest partnership renewal follows Datalex’s recently announced similar long-term renewals in 2023 with Air China, Air Transat, JetBlue, and Edelweiss.

Aer Lingus is part of the International Airlines Group (IAG) and is based in Dublin. Datalex’s software will support and enhance Aer Lingus’s customer-focused brand with a digitally enabled value proposition. The renewal is a landmark agreement as it includes a future-proofed digital transformation programme that aligns with Aer Lingus’s broader digital objectives. The contract also stipulates that value will be derived for both companies from a combination of transaction and licence models that reflect the value Datalex brings to Aer Lingus.

Datalex will provide Aer Lingus with access to the latest Datalex cloud-based, platform products and capabilities. Other product enhancements include improvements of self-service options via and the airline’s mobile apps. All of these enhancements will ensure continued scalability and reliability, and continuous focus of removal of legacy technology in favour of a future-proofed solution. This will also form the basis for the future towards an Offers & Orders transition pathway, reducing legacy technology reliance, whilst prioritising new scalable products, to achieve a fully connected customer experience.

Commenting on the partnership renewal signing at Aer Lingus’s head office in Dublin, Dave O’Donovan, Chief Digital and Information Officer & Head of Business Transformation at Aer Lingus said: “Datalex continues to be an essential cog in the Aer Lingus digital transformation machine. The scalable product suite that Datalex provides will help enable Aer Lingus to continue to improve and refine our end to end digital customer experience. This is an essential part of our goal to ensure our customers can easily and quickly self-service on the channel of their choice.”

Commenting on the partnership renewal, Datalex CEO Sean Corkery said: “This is a milestone in our partnership with Aer Lingus as we provide an extensive digital transformation plan to future-proof one of our longest-standing airline customers for the long haul. With a transaction model now implemented, both companies will now be fully aligned in achieving growth through digital and we will both benefit from this growth. We look forward to being an essential part of this digital transformation project.”

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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