Greece’s Aktina Travel Group reaffirms Sabre as key technology provider

Ranked among the top 15 in EMEA, Aktina Travel Group thrives on the advanced capabilities of Sabre Red 360, Sabre Virtual Payment, and Automation Hub.

ATHENS, GREECE – Sabre Corporation, a leading software and technology company that powers the global travel industry, and Aktina Travel Group, have renewed a multiyear agreement to help drive its growth, marking over three decades of collaboration between the two entities.

Under the enhanced agreement, ATG will benefit from Sabre’s Automation Hub, enabling agents to reduce time spent on manual and repetitive processes, and will utilize Sabre Virtual Payments,
bringing the agency better payment flexibility and efficiency, and increased fraud protection and security.

“In today’s landscape, Sabre’s advanced automation capabilities are pivotal to our success,” said Andromachi Zerzivili, CEO and owner of ATG, “a majority of our tickets are seamlessly processed through Sabre, streamlining pre-booking, quality assurance, and issuance. This not only bolsters the quality of service we offer to our clients but also ensures effortless self-booking, extensive customization options, and seamless integration with corporate financial systems, travel management entities, and consolidators. Real-time monitoring further enhances the process. All these factors allow us to concentrate on delivering an unparalleled experience to our travelers.”

Travel agencies are transitioning from merely transactional relationships to a more holistic approach. Sabre’s solutions empower Aktina to offer personalized travel options, dynamic packages, and AI-optimized itineraries, ensuring travelers receive more than just a booking. Moreover, the complexities of data fragmentation in the travel sector require technological solutions. Sabre’s innovative platforms provide Aktina with the capability to seamlessly manage, interpret, and utilize fragmented data, thereby enhancing the overall customer experience.

Andreas Syrigos, Senior Regional Director for Southern Europe & Nordics at Sabre, said, “travel consultants often dedicate as much as 70% of their day to routine, non-revenue tasks such as managing inquiries, cancellations, confirmations, and ticketing. By embracing automation, ATG is positioning its travel professionals to provide unmatched customer service”.

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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