ITB Berlin Convention 2024: Time for pioneers

The ITB Berlin Convention is included in the trade visitor ticket for ITB Berlin. Selected sessions will be streamed on the accompanying ITBxplore platform.

The global travel industry is undergoing extensive changes. In 2024, the tourism industry’s leading think tank will offer guidance for the tourism of the future in 17 themed tracks and on four stages. Inspiring presentations by Booking, Phocuswright, The Travel Foundation, Hotelplan Group, Breda University of Applied Science, Trigema and many more will offer practical insights into the future of tourism.

The ITB Berlin Convention 2024 will be a pioneer. Under the motto “Pioneer the Transition in Travel & Tourism. Together”, experts from business, science and politics will discuss new concepts and strategies for a travel industry in transition at the Berlin Exhibition Grounds from March 5 to 7. A varied program with numerous presentations, discussions, best-practice examples and expert interviews awaits participants in 17 themed tracks and on four live stages. Current trends in areas such as marketing, sales, technology, hospitality and destination management are just as much a part of the program as ideas and impulses in the face of political, technological and ecological challenges. An initial overview of the speakers and topics of the convention is available at

As a global think tank, the ITB Berlin Convention 2024 is aimed at a travel industry that is facing extensive global adaptation processes and decisions. The challenges of climate change, the influence of artificial intelligence, the ongoing shortage of skilled workers and the effects of the coronavirus crisis are forcing many companies to rethink established business models and revenue strategies. With practical examples from corporations and the start-up scene, expertise from science and technology as well as assessments from politics and non-governmental organizations, the convention offers a wide range of topics for a wide variety of interests and tasks in the industry. The World Tourism Cities Foundation (WTCF) is co-hosting the ITB Berlin Convention.

As part of the “Future Track“, guests will discuss innovative trends and ideas from a global perspective. The presentations by Glenn Fogel (CEO, Booking Holdings), Charuta Fadnis (Senior Vice President, Research and Product Strategy at Phocuswright), and Jeremy Sampson (CEO, The Travel Foundation), among others, promise exciting insights. The “Future Work Track” will also focus on the future viability of the industry. Experts such as Corne Dejkmans (Research Director Academy for Tourism, Breda University of Applied Science) and Bonita Grupp (Managing Director, Trigema) will discuss ideas and strategies in view of the acute shortage of skilled workers.

The contribution that global tourism can make to sustainability, climate protection and social justice will be discussed by convention participants as part of the “Responsible Tourism Track“, for which the German Federal Ministry for Economic Cooperation and Development (BMZ) is a track partner. Speakers in this track include Külli Kraner (Head of Tourism, Estonian Ministry of Economic Affairs and Communications) and Laura Meyer (CEO, Hotelplan Group).

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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