Journey launches new digital marketing programme for hotel spas

Spa Direct, Journey’s new digital marketing programme, to generate more direct bookings, greater revenue and lessen spa reliance on third parties.

CHELTENHAM, UK – A new initiative from leading hospitality technology company Journey is set to help spa brands thrive online. The Spa Direct programme provides spas with more direct business opportunities, driven by digital marketing strategies that deliver tangible results both for brand awareness and bookings.

Journey already provides commercial benefits for some of the country’s leading health and wellness destinations – including The Landmark, Harrods and InterContinental Hotels & Resorts – through its ecommerce platform, experience management system and direct marketing programmes.

Says Laura Meeson, Director of Spa: “Spa Direct builds on our digital marketing expertise, as well as our proven track record of helping hotels reduce their reliance on OTAs via direct bookings. High commissions have dominated the market for too long. Spas and their customers deserve better, and the Spa Direct programme delivers both quality and quantity of digital traffic, improving the financial performance of spas and creating the opportunity for a deeper customer relationship.”

Spa Direct

Spa Direct combines the pillars of digital marketing – such as keyword research, digital advertising for Google, Meta and Instagram, and display and retargeting campaigns – with the strategic human touch Journey is renowned for. Strategic planning and optimisation sessions are included, alongside a bespoke digital dashboard, to ensure performance levels are high and aligned with each spa’s business objectives.

Simon Bullingham, CEO of Journey, said: “Combining our direct booking technology with our digital marketing expertise, Spa Direct builds on the great returns our hotel partners have already seen in their spa and wellness offerings: from £21:£1 for Fairlawns Hotel & Spa to £37:£1 for Sopwell House, we know how to get results and claw back market from costly OTAs.”

The Spa Direct programme is open for pre-registration and is delivered on a first-come first-serve basis – limited to the first twenty spas. Partners pay a flat monthly management fee, requiring a minimum monthly media spend. Confident in their ability to deliver results, Journey also provides a money back guarantee making it completely risk free.

Vicky Karantzavelou

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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