“We are deeply committed to the work our community partners provide for those at risk, victims and survivors of human trafficking in the United States and around the world, as we work together to combat human trafficking,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
Hard Rock and Seminole Gaming are continuing their work in 2024 with direct support for victims, survivors, and at-risk youth, through the following programs:
First Hospitality Brands to Globally Implement Twentyfour-Seven QR Code
Created for trafficking survivors, by survivors at Twentyfour-Seven Inc., Hard Rock and Seminole Gaming are the first hospitality brands to implement the Twentyfour-Seven QR code sticker, which provides critical information and support to those who need it, while also deterring traffickers from targeting individuals on the properties. The Twentyfour-Seven QR code sticker, which has resulted in several law enforcement investigations being opened, is being implemented in 44 hotels and casinos across 13 countries. This QR code, which offers information in several different languages, is helping people at risk find a way to understand their situations and the resources available for protection.
Expanding Youth Education in Mexico to Prevent Online Luring
Building upon the success of the Hard Rock Social Identity Quest (SIQ), an education program that helps teens understand the risks of being lured online, Hard Rock and Seminole Gaming have now expanded the program into classrooms in Mexico following a well-received pilot in Quintana Roo last year that reached 35,000 students. The state’s Governor has made the program a mandatory part of the educational curriculum. To effectively reach Mexican youth, the SIQ content was co-developed with experts from PACT- (Protect All Children from Trafficking; formerly ECPAT-USA), ECPAT-Mexico, and EduNetwork Partners.
To date, the Hard Rock Social Identity Quest was adopted and taught by 60,000 teachers in 45 U.S. states, reaching 1.2 million high school students, eight percent of the student population. Nearly 2,000 Hard Rock team members also completed the Quest with a young person in their lives.
Funding our Community Partners through Change for Change
Through its Change for Change program, Hard Rock and Seminole Gaming will raise funds to combat human trafficking during January. Casino guests will have the opportunity to donate change from redeemed gaming vouchers to the Hard Rock Heals Foundation, where 100 percent of the funds will benefit our community partners: PACT, the first U.S. organization to focus on the commercial sexual exploitation of children, and Twentyfour-Seven. In 2023, this program raised $100,000 for PACT and Covenant House New York.
Youth Employment Program with FLITE Center Florida and Covenant House New York
Offered initially in New York City and extended to South Florida last year, Hard Rock and Seminole Gaming’s Youth Employment Program aims to help protect youth at risk and support survivors to escape a life of trafficking by helping them forge careers in hospitality. Partners include Covenant House New York City, the largest provider of runaway and homeless youth services in New York City, and FLITE Center, South Florida’s leading agency for vulnerable youth and those aging out of foster care. FLITE Center provides support to vulnerable youth with guidance on education, employment, housing health and wellness, and care coordination.
Setting a New Standard for Training in the Gaming Industry with the American Gaming Association
Hard Rock and Seminole Gaming are driving the advancement of industry practices to combat human trafficking with the American Gaming Association’s (AGA) Anti-Human Trafficking Task Force’s first-ever free industry-developed training, designed to be the new standard in training for the gaming industry.
Working with non-profit and law enforcement partners, the AGA Taskforce created this training based on trauma-informed care and the contributions of trafficking survivors. It will help set a standard for the gaming industry and ensure that guest-facing Team Members know how to recognize signs that trafficking may occur and what steps to take.